Rick Garson

Rick Garson | Mixed Reality

About Rick Garson

Rick Garson is an accomplished entrepreneur and industry executive, bringing more than 25 years of professional experience to the entertainment industry. Rick is highly experienced in communicating across numerous channels. He was one of the first industry executives to implement brand integration into TV shows and has spearheaded highly original, groundbreaking multimedia concepts with particular interest in virtual reality.

Rick has established himself as both a national and international leader. As the founder of VX Entertainment, a company based in Beijing, China, Rick works to create, develop, produce, and own global media properties and content. The work Rick and VX Entertainment are focusing on will continue to lead the way for the usage of live virtual reality environments in entertainment, healthcare, education, luxury goods, automotive, and much more.

In 1989, Rick Garson started his cutting-edge work as the president and CEO of Billboard Entertainment. He pioneered a plethora of successful projects, including the Rolling Stones pay-per-view TV Special in association with the Steel Wheels Tours. This would soon become the first successful pay-per-view music special, kindling a brand new way to watch music. In 1990, one of Rick’s most notable ideas was materialized when he pitched the concept for the Billboard Music Awards to the head of Fox Broadcasting Corporation at that time. The notion was an instant hit, and the awards show continues to this day.

In conjunction to Rick’s work with Billboard Entertainment, Rick Garson was the Chairman and CEO of ZZYX Entertainment, a production company that creates and owns film and television programming. Utilizing the next generation of media, ZZYX Entertainment concentrates on live events and brand integration. Focusing on the “four screens” that most individuals interact with – film, television, sports, and music – the company conceptualizes new methods for how we view entertainment.

Most recently, in 2016, Rick founded VX Entertainment and operates as the CEO. Based in Beijing, China, VX Entertainment utilizes the latest technology to continually upgrade the way we view entertainment. Utilizing a combination of virtual reality, augmented reality, mixed reality, extended reality, live streaming, and more, VX Entertainment is revolutionizing the path to virtual reality environments, not only in entertainment, but in healthcare, education, luxury goods, automotive, and much more. The company is mainly focused on China and its relation to the world, as Rick Garson has lived in China since 2013. Some of the most well-known initiatives Rick has produced through VX Entertainment are Attraction, a production held in Bird’s Nest (Beijing National Stadium), and 2008 Beijing Olympics “Divas in Beijing” global concert TV series of five concerts.

A longtime innovator in entertainment, Rick created VX Entertainment to provide the strong content that new technological outlets need. Rick is currently building the first showroom that will encompass all of the cutting-edge technology available to entertainment, including virtual reality headsets and hologram stages.

Due to the nature of the industry that Rick Garson has dedicated himself to, he has had the opportunity to produce events in more than 100 countries around the world. Rick was at the helm of the global “Show of Peace,” that took him to countries around the world. In addition to his other work, Rick was involved in the launch of the Super Bowl Saturday Night on TNT, produced New Kids on the Block pay-per-view special, and created the MTV Super Bowl TV Specials.

Find Rick Garson on Instagram, Twitter, and Medium.

Rick has done promotions or production for artists including:

Michael Jackson
Celine Dion
Avril Lavigne
Alicia Keys
The Rolling Stones
Maroon 5


Sam Smith
Kanye West
Whitney Houston
Britney Spears
Justin Timberlake
Bruce Springsteen
John Legend
Justin Bieber

Jay Z
Paul McCartney
Eric Clapton
Garth Brooks
Miley Cyrus
Katy Perry
Steven Tyler