mixed realityEvolving computer technology gave way to mixed reality, an incredible composite of the virtual world and the real world. Now everyone wants a piece.

For some time, virtual reality was all the rage, but many, including Microsoft and Jorijin, have fingered mixed reality as the best aspect of augmented reality. Mixed reality stitches together fantasy and truth, and it satiates and satisfies curiosities.

Last year, virtual reality made the cover of TIME, and that prompted major players to develop a plethora of VR devices, each one distinguished in their own way. Samsung’s Gear VR, Oculus’ Rift, HTC’s VIVE, Google’s Daydream View and similar headsets and helmets marked the arrival of affordable digital devices that promised to immerse users in the realm of simulation and digitization.

Rec Room, theBlu, and Google’s Tilt Brush demonstrate the performance of digital items in the real world. We’re also in time we’re able to witness pre-programmed visuals overlayed over the world thanks to augmented reality. Also, MR software and hardware, such Microsoft’s HoloLens glasses, project holographic displays –signifying a current and more consumable iteration of mixed reality.

Since it’s infancy, mixed reality and it’s counterparts have matured, evolving and impacting numerous business sectors. Thanks to these technologies, digital publishers have shifted the way they create content, providing firsthand accounts of stories. Users can sample experiences, participate in interactive tours, and bathe in storytelling.

Microsoft recently unveiled numerous mixed reality headsets. Dell, Lenovo, 3Glasses, and Asus built the headphones which were showcased at the Computex technology trade show. The Build 2017 developers conference provided HP and Acer an opportunity to launch pre-orders for the new Windows Mixed Reality dev kits, and Microsoft announced new motion controllers for Windows Mixed Reality, also.

The Microsoft headsets have enabled both consistent and single user interfaces, as well as a universal app platform for developers and standardized inputs. Through this work, they manage to layer digital images on top of palpable environments.

“Our primary focus is making our mixed reality experiences a success on Windows 10 PCs,” Microsoft’s Alex Kipman said. “We believe that right now a Windows PC is the best platform for mixed reality as its open ecosystem and enormous installed base offer the best opportunity for developers, and Windows offers the most choices for consumers.”

Jorjin Technologies, a provider of modular processing, IMU, sensing, and wireless connectivity solutions, has partnered with InfinityAR and Lumus to announce their newest product, J-Reality MR smart glasses.  The all-in-one smart glasses are said to offer an enhanced reality experience, due to their ability to blend real world interaction with holograms. Their features include a stand-alone Android untethered product, hand gesture control, a unique industrial design, and a front-facing high-resolution camera with a built-in microphone.

Apple is also interested in getting in on the action. With a larger installation base and developers who are more engaged, Apple’s will be a worthy advisory. Nonetheless, Although Microsoft positioned itself for success and thanks to PC-based hardware that’s more powerful, as well as the integration with Project Scorpio.

There’s room for all of the major players to play.

 


Rick Garson is driven by the possibility of innovation and growth in the entertainment industry every day. He has been at the helm of groundbreaking projects, including the famed Billboard Music Awards. Interested in learning more about Rick Garson, entertainment, travel, and entrepreneurship? Please visit RickGarson.com, RickGarson.org, RickGarson.net, and About.me!