Samsung, Sony, Nintendo, Huawei, Facebook, Microsoft, and Google are among the companies dedicated to the advancement of virtual reality (VR) and augmented reality (AR). While some advertise this effort more than others, each tech firm has hinted at a future where they’ll likely to roll out a plethora of AR and VR software or devices designed to enable brand marketing, as well as social connectivity.
There are quite a few, perhaps hundreds of MR companies making a splash, and it’s important to highlight those leading the pack.
- Founder of Facebook, Mark Zuckerberg once stated that VR is the most social platform. He came to this point because virtual reality allows anyone from anywhere to share with one another in virtual spaces. Everything has become more accessible thanks to virtual accessibility, whether that’s learning, training, gaming, or research. There are a number of companies making strides when it comes to social VR, including VRChat, PlutoVR, Project Sansar. AltspaceVR, and VReal.
- Entertainment, whether that takes the form of sports, film, and music, can be accessed via virtual reality. Spectators, sponsors, players, and fans don’t merely observe, they get an opportunity to engage. MicrodoseVR and NextVR enhance any listening and visual experience that a fan may desire. Those interested in the PGA, the NFL, and the NBA, effectively find themselves emerge in the experience.
- Searchers might find that their Google and Bing searches can be elevated by VR devices. The world is being 3D mapped, and so searches can be made viewable through smartphones to smart glasses. Sketchfab is an NYC-based startup that makes objects viewable from each perspective.
- Smartphones can be paired with quality and affordable 360° cameras, which allows them to be transformed into machines capable of capturing images akin to what’s seen through the human eye. JauntVR, Insta360, Giroptic, and 8i are brands of cameras able to distribute a cinematic experience.
- The mission to design and distribute the next generation of AR hardware is a battle with numerous competitors. Lumus Daqri, and ODG are contenders in that field, providing product to government organizations and enterprises. AR helmets have also been fashioned with hardhat applications, providing inspired visuals to anyone from motorcycle racing to football.
- LeapMotion and Eyefluence are two companies that provide headsets and handsets that are decidedly hands-free. The companies utilize natural gestures and eye interaction for the purposes of navigation and operation. Also, Mindmaze has gone a step further by creating technology that factors in brain waves and mixed reality.
If you happen to know the names of other companies dedicated to making their names known among virtual reality aficionados, be sure to share.