Snapchat Hasn't Cornered The Market On Augmented Reality Apps | Rick GarsonSnapchat has beckoned countless users with their application of augmented reality, but they certainly haven’t cornered the market.

Snapchat, for those who are unaware, is an application that allows communication via photos and videos, and these are elevated through the use of special effects made simple This means that their tools can give you a chipmunk voice, a halo, doggie ears, or give you a vibrant glow. Snapchat even can turn your daytime into nighttime and allows you to map your social interactions in real time. These are all augmented process being put to work.  Beyond that, a less discussed feature of the app is the news that’s featured in the app. The New York Times and other trusted publishers present essential and hard-hitting news creatively and unexpectedly.

It’s merely a matter of the fact that a number of smartphone apps have helped to grab the attention of young people and older people. Augmented reality has truly erased the line that stands between traditional play, social media, and digital solutions. With augmented reality, users can do than add dog filters to one’s face or engage in a creature-pursing game, which grossed more than $1.8 since its inception). Phones and tablets can be utilized, through an app, to generate a character that engages or interacts. With that said, Snapchat isn’t the only one guiding unique augmented experiences.

Microsoft, Magic Leap, ODG, Mira, Microsoft, and DAQRI have launched ARR headsets, which is paired with platforms harnessed by Snapchat, Facebook, Google, and Apple. Even though we’re still at the beginning of the augmented reality journey, we already see the competent and creative use of this technology.

IKEA and some other companies have utilized mainstream AR technologies, allowing for the merging of computer graphics with physical surroundings. As computer-generated images have become more interactive, responsive, and realistic, users are incredible to find those items in the physical world.

The digital placement and merging of graphics can demonstrate the projection of buildings, roads, vehicles, and so much more. In the U.S. alone, spending on AR/VR services and products is expected to grow rom$11.4 billion in 2017 to $215 billion in 2021, We can expect more from tech companies focused on helping us to transform our realities.