Within the next year, we’re seeing the awakening importance of mixed reality. In fact, it’s already pretty apparent that mixed reality has impressed its importance upon a number of different industries. From travel to communication, augmented, virtual, and mixed reality has already taken a seat at the table.
In 2016, worldwide revenues for AR/MR rested at just $5.2 billion. By the year 2020, both virtual and augmented reality areFrom travel to communication, augmented, virtual, and mixed reality has already taken a seat at the table. In 2016, worldwide revenues for AR/MR rested at just $5.2 billion. By the year 2020, both virtual and augmented reality are forecasted to reach $162 billion.
The digital set of technologies is an important phenomenon that will provoke impressive changes. We’re aware that virtual reality is shutting out the real world in favor of a digital environment; augmented reality places digital content atop of the physical world, and mixed reality is a hybrid of both. Mixed reality has been hailed as the next big paradigm shift. MR is more advanced than its challengers because it borrows from them and goes further. Advanced optics, next generation computer power, and sensors collaborate, and the results are fantastic. The public has gained access mindblowing and realistic digital content.
“For many years augmented and virtual reality were the stuff of science fiction. Now with powerful smartphones powering inexpensive VR headsets, the consumer market is primed for new paid and user generated content-driven experiences. Recent developments in healthcare demonstrated the powerful impact augmented reality headsets can have at the industry level, and over the next five years we expect to see that promise become realized in other fields like education, logistics, and manufacturing,” said Chris Chute, vice president, Customer Insights and Analysis.
According to a press release published on International Data Corporation (IDC), consulting services, system integration services, software, and viewers are prominent revenue streams for VR/MR systems. Games, healthcare delivery, product design, and paid content have also increased their vested interest in these technologies.
The technology is so incredible because it scans physical environments, it maps the world, and uses the knowledge of the surroundings to realistically place digital content. Spatial sound, transparent lenses, and physical understanding make this possible. Interaction is facilitated by simple gestures, and users can invite digital content into their world in real-time. Mixed reality has added a whole new world of interaction to experiences, games, and apps.
Rick Garson is driven by the possibility of innovation and growth in the entertainment industry every day. He has been at the helm of groundbreaking projects, including the famed Billboard Music Awards. Interested in learning more about Rick Garson, entertainment, travel, and entrepreneurship? Please visit RickGarson.com and RickGarson.net!