The Mixed Reality Revolution Has Arrived - Rick GarsonSix Flags and Samsung coupled up, opting to roll out a mixed reality rollercoaster, and new mixed reality technologies are now readily available for the Average Joes. The lengthy wait is officially over, the mixed reality revolution is here, and it’s brought along its pals, virtual reality and augmented reality.

Sure, your trip to your favorite amusement park was fun before, but technology has bettered even the most enjoyable of experiences.  The New Revolution Galactic Attack is the name of the new mixed reality ride that theme park Six Flags Magic Mountain in Valencia, CA and information technology company Samsung partnered to innovate. Custom-fitted with a Samsung Gear VR headset, riders are allowed to see the real world and additional virtual content as they travel aboard one of two existing coasters: The New Revolution at Magic Mountain and Kong at the Discovery Kingdom. The digital overlay on the screens grants riders a view of objects, including a countdown clock, fuel cells, time codes, and the status of weaponry. Last spring, the two entities collaborated to introduce North America’s first virtual reality roller coasters. According to Samsung, Six Flags experience “enables millions of consumers to experience virtual reality for the first time.”

“As riders drop at high speeds, the mixed reality view changes to a completely immersive, virtual reality environment and a fighter spaceship cockpit materializes and envelops the riders into a tunnel of light …[virtual drone bays] offer a completely different gaming experience and three different endings,” Six Flags’ PR explained.

With the creation of 2D imagery and mobile screens (laptops, tablets, smartphones, smartwatches, and computers) the last three decades have set the stage for significant cultural and technological advances, one of those being the ability to merge the physical world with digital knowledge. Touchscreen interactions and user interfaces have manifested bridges and mended gaps. That’s merely speaking on how technology has impacted us at a distance, but virtual reality and mixed reality has moved us closer.  Provisional software and interaction design have provoked an intersection; the seamless blend of physical reality and contextual computing prompted the development of mixed, augmented, and virtual reality.

Virtual Reality

Through the use of digital content and surrounding headgear, users can place a pause on virtual reality. Users become fully immersed in an alternate/alien experience, expanding the mind with sight, sound, and simulated motion. This technology could be used for many purposes, including leading students on virtual field trips and sharpen surgical skills. VR is fixed with the aptitude to stimulate the imaginations of consumers and manufacturer scenarios for training and travel.

Augmented Reality

Digital overlay enriches the physical world. AR-enabled devices distribute new information on top of the physical world. Simply said, augmented reality puts information and entertainment into a context, in a way that’s impressively accessible.

Mixed Reality

MR is incredible, utilizing disruptive technology to meddle with and meld the physical and digital world. It combines aspects of mixed reality and augmented reality, and delivers overlays that are far more delicious and complex than AR. It’s more compelling, persuasive, and immersive, thanks to a particular designer’s ability to layer fascinating information for new and diverse implementations.

The isolationist design of virtual reality headsets, such as the HTC Vive and the Oculus Rift, were crafted to draw users into the immersive world of simulations and fabricated surroundings. The differences between three altered realities are simple: augmented reality speaks to the existence of digital content on top of the real world. Mixed reality demonstrates digital content’s interactions with the reality. Also, virtual reality speaks to a clear enrollment into digital environments, completely blocking out the real world.

For example, popular game Pokemon Go utilized augmented reality technology, overlaying digital information on top of the reality –an effort that beckoned an astonishing 21 million daily users. It’s application like this that one that allows the world to become a canvas. Elements that formerly only existed in digital spaces to be superimposed over living objects and concrete tangibility. Snapchat, with its filter components, samples augmented reality technologies. The company even promises to go further, moving into the world of mixed reality with the development of their glasses with the 115-degree camera, The Snapchat’s Spectacles.

Mixed Reality functions a little differently than augmented reality and virtual reality, it can scan an area and gather a 3D understanding of that setting, permitting the projection of manipulable digital information into the physical realm, allowing for interaction. The mixed reality authorizes transparent displays to become something that’s naturally interacted with. There are numerous tech companies (Microsoft, Intel, Google, are Apple) are have a vested interest in mixed reality, evident by the development of Microsoft’s HoloLens and Meta’s Headset. Sleek designs are partnered with holographic functions, resulting in graphics being actualized before the user’s eyes. There’s a variety of apps, games, and creative tools that cobweb physical environments and 3D technology, addressing and destroying our concept of what’s possible.

Frequently, virtual reality and mixed reality are naturally partnered, particularly when companies are looking to fashion interesting and complex immersive experiences. Intel has plans to release a VR/MR headset hybrid set, Project Alloy. Apple, Samsung, Magic Leap, Qualcomm, and Facebook have directed attention toward creating virtual reality projects and related technologies. Each company is desperate to formulate something incredible, where a device and the human brain coalesce to create something neurologically real. It’ll just be a short number of years before digital objects that are as authentic as objects in the real world, and companies are looking to capitalize on the opportunity to beckon users.

The entertainment market isn’t the only one that’s likely to change due to these advances. These changes to reality will disrupt some industries, everything from medicine to tourism to the automotive industry. Education, social media, and business -as well as other consumer and enterprise marketplaces- will be revolutionized by efforts to seamlessly weave digital features into the human experience. Art will be witnessed, education will be taught, and history lesson will be experienced with few effort thanks to immersive developments. The tech provides vigorous new approach surroundings that are digital and material.

News of disruptive technology may scare some, but others are fully prepared to submit themselves to many digital journeys. The artifice will be blended with real life in a way that will challenge our personal ideas of what it means to consume digital content, capture memories, or effectively communicate. Without discussing what impact these technologies may have on our security or privacy, it’s important to acknowledge that it paves a path to change and reshape the future. It promises to spark curiosity, engagement, and experience. We’re looking at what is likely to be a trillion dollar market.

The Samsung Gear VR, which will be used at Six Flag to offer a unique ride experience, synchronized to ride movements. The immersion ability of the Samsung device is similar to other, such as Google Cardboard, Microsoft’s Hololens, and Oculus Rift, without being as crisp as Microsoft’s Hololens.

Six Flags across the nation will unveil similar virtual experiences/ using spider-infested virtual reality to create an individualized attraction, with the “Drop of Doom.” They will expand these ideas and go further –which isn’t much of a surprise. After all, the mixed reality revolution more than arrived, it’s sitting next to us on our living room sofa. Additionally, the advancements at VX Entertainment demonstrate the presence of mixed reality.


Rick Garson is driven by the possibility of innovation and growth in the entertainment industry every day. He has been at the helm of groundbreaking projects, including the famed Billboard Music Awards. Interested in learning more about Rick Garson, entertainment, travel, and entrepreneurship? Please visit RickGarson.com and RickGarson.net!