Enabling Collaborative & Immersive Experiences Through The Use Of VR & AR Apps To Boost Business - Rick GarsonFor forward-looking, game-changing technology, it’s necessary to factor in the importance of human interaction.

Collaboration, fostered by responsive remotes and handhelds, has helped augmented reality (AR) and virtual reality (VR) to gain traction widely.

As this technology finds its way into every home, we’ll see more and more that immersive techniques are will gain mass-market appeal. Adapting AR and VR technology is a matter of providing an impressive user experience and compelling content. However, the cost has been an obstacle when looking to adopt AR and VR.

As this technology becomes comes more accessible, there are several ways virtual reality and augmented can be incorporated to boost business.

  1. Conference calls and meetings are improved by augmented reality and virtual reality. Meta, a company that’s designed photorealistic 3D holograms powered by neuroscience, has made it easier to interact seamlessly. Meta and other global computing platforms use AR to create a world where users can virtually access three-dimensional experiences, environments, and objects. Kinect and Intel RealSense can remotely “walk” conference-goers into the room, where holographic versions of those individuals can interact with surroundings.
  2. 3D content development will become ubiquitous thanks to collaborative VR. Ultimately, this means that more people will benefit from that tech. According to MasterpieceVR CEO Jonathan Gagne, “while VR is a powerful medium that could revolutionize our lives, the medium’s inherent isolation prevents us from interacting with people in the “real world.” Conversely, augmented reality permits interaction with the real world. Combining the strength of VR and AR lays the groundwork for digital learning environments. Learners can connect with the material in meaningful ways. Likewise, they’re able to connect socially. Developments and research show that eliminating boundaries, and collaborative problem-solving, improves learning and invites talented individuals into one space.
  3. Conferencing platforms, such as the mixed reality platform Mimesys, enables holographic meetings. Through the use of VR headsets, AR mobile devices, and depth-sensing cameras, users can shift from social computing to personal computer without troubling themselves with a trip to the airport. More than that, users can collaborate and experience face-to-face interactions that feel real.

As we move toward a future where all digital identities coexist with physical characters, it’s important to know how technology puts us in a position to leverage its use for incredible developments, enhanced emotional experiences, and virtual exploration.


Rick Garson is driven by the possibility of innovation and growth in the entertainment industry every day. He has been at the helm of groundbreaking projects, including the famed Billboard Music Awards. Interested in learning more about Rick Garson, entertainment, travel, and entrepreneurship? Please visit RickGarson.com, RickGarson.org, RickGarson.net, and About.me!