Brandishing augmented reality as a tool to outdo competitors isn’t easy, but it can be made simpler with tips about how to best implement new technology. There are numerous ways that businesses are leveraging augmented reality to elevate a brand or a business.
Technology, in the form of augmented reality and virtual reality, has helped to transport the public and invite them to an unexplored destination. Impressively, while augmented reality has already effectively helped to morph faces on Snapchat and helped young smartphone users to “catch them all” with the once-popular Pokémon Go app, as the technology becomes more mainstream, there’s been a surplus of apps created. Each day, consumers are becoming more with thousand of augmented reality apps, and they’re valuable tools for not merely those interested in entertainment, but those looking to advance their marketing efforts.
There are some ways brands and businesses have successfully used augmented technology to manifest successful campaigns.
- Brands are now creating vibrant shareable visuals that imitate real life actions. IZZE FUSION was recently very strategic with a plan to advertise to their consumers, where they established a colorful display while promoting their beverage. The interactive display showed bubbles bursting with fireworks and fruit, and this was also broadcasted to online followers. The excitement of that interact can be re-lived by visiting their website.
- The evolution of augmented reality means that these experience doesn’t have to be a solo one. In fact, consumers can band together and strive toward a common goal as they pursue a goal. An often cited example of this is Pokémon Go, which allowed users to work together to explore cities and acquire creatures.
- Augmented reality has enabled the use of users to see more than they ever have before. Last year, Ford Motors presented an augmented experience whereby they allowed the public to check under the hoods of an EcoSport SUV, Ford GT, and an F-150 so that they could get a very intimate view of the car’s internals.
- Information can be spread widely with augmented reality. An augmented-reality-based mobile app was developed to promote the film “Hidden Figures.” With the app, users were able to discover videos, texts, and content relating to the unsung female mathematicians who are the center point of the film. IBM helped not only to advertise the movie but also it shared relevant information related to the STEM field.