Blog
How Mixed Reality is Empowering Working Women
Mixed reality has revolutionized the way that we interact, and its impact reaches beyond the tech industry to business, entertainment, healthcare, and more. Unfortunately, the tech industry is known for its hostility toward women. There is a growing interest in using...
The Future of Storytelling Using Interactive Mixed Reality
Storytelling continues to evolve, including the ways the world shares its tales. Oral stories, books, and film are traditional examples, but video games have become a big part of storytelling and have been doing well over the past three decades. It’s no longer merely plumbers throwing fireballs or yellow circles eating dots. Now, more than ever, gaming as an art form is blossoming into a way to tell stories and deliver great experiences.
Educational Learning with a Reality Sandbox
Augmented reality wasn't very accessible to the general population until recently as more solutions are being released. AR allows people to interact with the physical world while it is simultaneously being manipulated by technology to enhance the experience. New...
IKEA’s Immersive Showroom Experience
Finding interesting items is easy, but trying to tie together interior design can be much more difficult. There are many factors that go into designing a room and it's hard to say how all these great items will look once they're put together. That's why IKEA created a...
What We Can Do with Extended Reality
What is Extended Reality? Extended Reality (XR) may seem like a complicated concept, but it’s simply a broad term that encompasses virtual reality (VR), augmented reality (AR), and mixed reality (MR). To understand extended reality, you must understand these three...
The Success of Mixed Reality
Mixed reality is one of the most recent developments in the world of technology, and it is quite a success. The technology involves combining the real world with virtual worlds to create new environments and visualizations, resulting in a place where physical and...
What Are Immersive Showrooms, And How Do They Incorporate Technology?
With smart technology gaining significant momentum in recent years, more industries are quickly discovering the diverse opportunities that technology brings to them. The capabilities that smart technology has is unparalleled and has the potential to help bring...
Three ways that AI is helping banks improve their services
Throughout the world, artificial intelligence is changing the way that businesses across industries operate. Nowhere has this been truer than in the realm of banking where artificial intelligence is helping banks to streamline processes, help customers and detect...
How Are Virtual Reality And Augmented Reality Being Used In Retail This Holiday Season?
Virtual reality and augmented reality, despite how long they've come, may not be the most useful technological breakthroughs of this decade, but they are an incredible tool. There are also products making use of VR and AR technology that make great gifts for the...
How Virtual Reality Can Help With Marketing And Branding
As new technologies become available, businesses look for ways to adapt them for marketing purposes. One example is virtual reality or VR. As this form of technology continues to evolve and improve, business owners are finding that it can be used for much more than...