Rick GarsonThe world of mixed media is growing and transforming. The exquisite industry can no longer manage to work only in one sphere.

Instead, mixed reality making a decided depart from of a place of exclusivity and interacting with different points of media and different markets, transforming the way we use everyday items.

That’s to the captivating and inviting magnetism of mixed reality, we now seeing its applications partnered with sporting events, television series, headphones, and software development. The next big thing in mixed reality it’s already happening. We must keep our eyes open to recognize that.

Continue reading to learn five incredibly compelling ways mixed reality is being used to enhance the digital world, as well as the material world, as identified by mainstream media.

Microsoft launches Making Mixed Reality series, interviews developer Lucas Rizzotto: It seems that Microsoft has not only developed an incredible mixed reality series, but they’re using the platform to highlight outstanding individuals in the mixed reality industry. The first episode featured award-winning reality developer and designer Lucas Rizzotto who notably launched the HoloLens game Cyber Snack, as well as a chemistry education app, called MyLab. The young developer has put his skills to good use many other ways, reinforcing the belief that mixed reality is the future.

Mixed Reality Arrives In NFL With Baltimore Ravens’ Hiring Of Mixed River: Mixed River, a Maryland-based firm run by Jim Pietila and Carlson Bull, has plans to change the way football coordinates with technology. The tech exec developed a program titled Pre-Game Prep, which manages to highly the run plays and lineup formations for opposing teams. Baltimore Ravens signed for on as Mixed River’s first contract. There is a resounding belief that the gaming and teaching tool will change the game, and help to challenge spacial awareness. The non-contact environment will allow an opportunity to perform “mental reps — and physical [reps],” so that players might gain a small amount of muscle memory.

The Very Mixed Reality of Bragi’s Dash Wireless Headphones: Bragi’s Dash wireless ear pods were tested for months before they accomplished the goal of playing a role in the future of “mixed reality” and “ambient computing.” Priced for $299, as of March 2017, the wireless headphones are functionally similar to Apple’s AirPods, but differ in The Dash doesn’t’ play music. Instead, the “hearables” allow you to control gestures and whole menus of commands with just a tilt of your head. While working out, users are offered a complete full summation: showcasing heart rate, fitness states, and other information that you may find to be valuable during your workout. The newer Dash Pro, priced at $500, can be fitted to your unique ear shape.

Lockheed Martin Is Building NASA Cislunar Habitat Prototype Using Mixed Reality:  Lockheed Martin recently announced plans to build a full-scale habitat prototype after being chosen by NASA. Through a contract brokered through the Next Space Technologies for Exploration Partnerships (NextSTEP), they endeavor to develop deep space exploration capabilities that can support significantly more human spaceflight missions beyond cislunar. The work is expected to be completed at NASA’s Kennedy Space Center in Florida, based on the Donatello Multi-Purpose Logistics Module (MPLM) design. The use of mixed reality, virtual prototyping, and rapid prototypic will facilitate training and education.

Disney Researchers Create Mixed-Reality ‘Magic Bench’ for Shared Experiences: Disney Research’s Magic Bench is a new take on mixed-reality. The prototype is a bit different than typical augmented-reality or VR implementations as it doesn’t utilize headsets or handheld devices. Instead, it demonstrates human-computer interaction in a clear way. Participants are seemingly able to occupy the same space as computer-generated objects or characters through the use of a large mirrored display. A Disney R&D team in Pittsburgh developed the Magic Bench, created a unique funhouse, “walk-up-and-play” experience. Vibrations allow users to feel the presence of the CGI objects and characters.

Wargaming used mixed reality to recreate WWII Tiger tank employed by Nazi Germany: As you might expect, games are using the latest technology to create a unique experience. Incredibly, mixed reality was used to recreate a tank employed by Nazi Germany in WWII. The games company Wargaming was able to make this happen, using Google Tango and Microsoft Hololens to gather information about the space. With a level of accuracy, they will offer users a way to activate a tank, using heritage storytelling, doing so in a way that is historically and practically accurate.

Honestly, this is just the tip of the iceberg; there’s no question as to whether mixed reality can or will do more.

Please share any other ways you’ve seen mixed reality flourish!

Rick Garson is driven by the possibility of innovation and growth in the entertainment industry every day. He has been at the helm of groundbreaking projects, including the famed Billboard Music Awards. Interested in learning more about Rick Garson, entertainment, travel, and entrepreneurship? Please visit RickGarson.com and RickGarson.net!