Interactive multimedia can always be put to use, even when handling an event.
In fact, companies like VX Entertainment make it their mission of incorporating virtual reality and augmented reality when heading engagements. By seamlessly sewing virtual reality into lives of event goers, VX Entertainment has forced the industry to move in a brave new direction.
Event Planning, design, and execution all warrant the value and modernity that virtual reality can bring. There’s an instinctive wow factor involved whenever VR-headsets or augmented programs are used to distribute media. The moving, transporting experience can be revolutionary for concertgoers or those determined to be part of a truly spectacular and unique engagement. These decisions can transform any given event.
Read on to learn how virtual reality can be used at your event, encouraging your brand:
- Present products at conference | You can quietly or visibly work sponsorship into the virtual experience. Beckoning brand names to help you with your social sharing and live video will allow your attendees to enjoy experiential marketing. Showcasing the images and logos of sponsors fosters a relationship between you and your brand, as well as you and your attendees. Event Goers are grateful for helpful, quality recommendations.
- Utilize VR gamification to tempt an audience | If you place headsets into the hands of an audience, you promise them an immersive voyage, a passage to an unlikely destination –so, deliver! Whether you’re helping attendees “visit” a mountain top or you’re projecting serenity by displaying gardens, you need to them enroll in a diversified world.
- Monitor and guide | Of course, you should do more for your audience than simply give them a pair of VR glasses and help them watch rich media. You can use that headset to tell your story, to offer insight, to provide guidance, or to lead a call to action. Some distribute sponsorship information by way of these devices.
Storytellers are still developing methods to utilize virtual reality devices. Crowds can enjoy events from their very own home, taking in the images and noises, while enjoying their comfort. Organizers are also welcoming virtual attendance to performances, feature films, installations, and art exhibits.
Frequently, virtual reality is used when booking hotel rooms, attending trade shows, and committing to “in-person” meetings. To do so, many put their 360-degree cameras to work, uniquely capturing images. A 360-degree camera is exciting because it uses augmented reality to manipulate objects, and it pieces them together in real time, which is incredible!
If you know of any other ways someone might use augmented reality or virtual reality in a meeting or conference, please reach out!