5-Ways-That-You-Can-Use-Immersive-Technology-To-Your-Benefit | Rick GarsonGoogle, Samsung, Sony, Oculus, HTC, and Microsoft are balancing a platter of affordable and accessible devices, helping to demonstrate the might and presence of technology in bustling spaces.

Festivals, trade shows, conferences, and the like are incorporating computer-generated video, graphics, sound, and practical perspective –and it’s making all of the difference. Interactions in the form of virtual mirrors, robots, and virtual headsets have helped to cultivate a unique experience for audiences.

Virtual reality and its close cousin augmented reality technology, has kept event goers on their toes for some time now. As more time passes, these incredible instruments are being used to push the envelope, regarding what a live event can look like if elements of virtual reality and augmented reality are sewn into the experience. An orchestra of graphics and sound waves can be an authoritative revelation for fans and audiences.

Whether augmented reality is being used to present an idea, provide a solution, or shred previously upheld notions, it mainstreams memorable, multi-tiered enhancements. Digital marketing and social media efforts among them, VR and AR are beginning to shape events, as it relates to branding, client engagement, education, and entertainment.

Consider the fact that the US music festival Coachella designed a virtual reality app for Cardboard VR, Gear VR, Oculus, and Vive users to enjoy. Fans and event goers can remotely familiarize themselves with festival grounds and watch exclusive interviews. Likewise, American Horror Story offers visitors to the San Diego Comic-Con an “absolutely terrifying” psychological immersive experience, fitted to an HTC Vive headset and headphones. Also, Noonah Experiential partnered with Cambridge University Press to promote the publishing company as a digital provider.

There are immersive; dynamic and numerous ways augmented reality can be used during an event. Read on to learn more.

Mirror-based AR
Mirror-based AR differs significantly from wearable AR. Virtual elements are applied to reflective surfaces, seemingly tweaking one’s reality. The practice can be an excellent tool for fashion events or those centered on beauty. Without altering one’s image, they can virtually “try on” clothing, “apply” makeup and change their bodies or surroundings in different other ways.

Wearable AR
The hands-free experience promised by wearable AR doesn’t have many drawbacks. The only one might be the fact that AR headsets are priced a bit higher than virtual reality headsets, but they provide a seamless experience that isn’t easily imitated. Wearing headsets at an event can offer a multilayered, multifaceted experience.

Device-based AR
Smartphones, and similarly intelligent devices. Can act as a viewfinder, a window into augmented reality. Snapchat and Instagram introduced this concept into our day-to-day, providing “smart filters.” Events can design their filters to be used at their events, educating attending about brands and products.

The personalization that AR provides is somewhat unmatched, as it walks the line between two worlds, taking a game to the next level. Read “5 Ways You Could Use Virtual and Augmented Reality at Events” to learn more about virtual and augmented reality at events.

Also, visit VXEntertainment.cn to learn about how you might involve emerging technologies in your live event.

Rick Garson is driven by the possibility of innovation and growth in the entertainment industry every day. He has been at the helm of groundbreaking projects, including the famed Billboard Music Awards. Interested in learning more about Rick Garson, entertainment, travel, and entrepreneurship? Please visit RickGarson.com, RickGarson.org, RickGarson.net, and About.me!